Blog - Joseph Kibur

Seven Guerrilla Tactics to Supercharge Your Startup

Startups face a multitude of challenges including limited resources, fierce competition, product validation, scaling and hiring. These challenges are more pronounced in the current economic climate where resources are increasingly scarce. It is, therefore essential to be bold, assertive and unconventional. The following guerrilla style tactics will help you push the envelope and give you […]

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Why startups should embrace guerrilla tactics

1 Comment / Blog / Joseph Kibur

Startups inherently face an uphill battle, lacking the resources and expertise of the incumbents, who exploit every edge to maintain their market supremacy. This often leads to monopolistic tendencies, posing significant challenges for startups striving to compete on fair terms. In this timeless struggle akin to David versus Goliath, guerrilla tactics emerge as the ultimate

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From Zero to Nasdaq: The unconventional journey of a startup founder

1 Comment / Blog / Joseph Kibur

Born in a small village in northern Ethiopia, my journey to Canada in 1983 marked the beginning of a life filled with challenges and uncharted territories. Mistaking snow for wheat flour and falling prey to deceitful drug dealers were just a couple of the initial stumbling blocks I encountered. Nevertheless, armed with resilience and a

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